By integrating digital fingerprinting technology into our process, we are able to de‐dupe respondents across multiple databases and traffic sources. We strictly adhere to our fraud score system to ensure our panel is producing reliable results. We are confident that the combination of these processes will lead to a level of security that is critical in providing the highest degree of data integrity.
Before joining our panel, every respondent goes through a rigorous and extensive set of security procedures. Part of our strategy is to integrate the MaxMind’s minFraud® service into our panels in order to prevent the potential for fraud. These tools help us to determine the likelihood of fraudulent activity, including contact through high‐risk IP addresses, and high‐risk domain, or proxy servers. We utilize a proprietary algorithm based on IP checking and other machine‐level information that provides a fraud score used to screen out suspicious applicants. We also employ Distil Networks to further protect fraudulent activity by removing bot traffic before it ever touches the website. We also use Verity® to validate the accuracy of names, addresses and other demographic information.
At the survey level, we utilize RelevantID® digital fingerprinting technology to identify potentially fraudulent respondents based on their real‐time information. This technology is automatically applied to every respondent before entering a survey and can be customized depending on our client needs.