Profile Data Points

Started in 2011, Univox Community is a double opt-in survey panel with members from around the globe:

  • Univox_ScreenshotNorth America
  • Europe
  • Latin America
  • Asia

Univox members are recruited via a wide variety of methods, including:

  • Partner publisher websites
  • Word of mouth referrals
  • Social media
  • Affiliate networks
  • Telephone recruiting

We leverage hundreds of profiling data points on our panelists, including basic demographic data, business and workplace characteristics, product ownership, media consumption, and health and shopping preferences. Panelists can update their profiling information at any time, but we also encourage them to do so at relevant intervals.

This deep profiling, along with our survey router optimization system, helps ensure that members are more likely to qualify for a survey once they are targeted. In turn, this positive user experience and our fair compensation system keeps our members engaged and willing to participate in future studies.