Market Cube Is Now the Exclusive Manager of The Farnsworth Group’s Specpan Panel


The Farnsworth Group, a market research firm serving the building product, hardware and home improvement industry, has selected Market Cube to be the exclusive manager of the Specpan Panel on Market Cube’s Panel Cube platform.  In addition, Market Cube will provide comprehensive panel management services to help support and enhance the overall member experience for Specpan panelists.

The Farnsworth Group aims to optimize and modernize the panel in the most efficient manner possible.  “In the midst of a competitive marketplace, Market Cube has allowed us to advance our business in front of the pack by eliminating laborious, legacy processes,” says Grant Farnsworth, Managing Partner of The Farnsworth Group.  “Market Cube has provided us with a cutting edge platform, plus top notch panel management services.  We look forward to leveraging this new advantage, along with our over 100 years of combined industry experience, to ensure our clients’ success.”

Ted Pulsifer, Principal at Market Cube, agrees: “We are thrilled to support The Farnsworth Group’s growing needs with our comprehensive and low-cost software and services. This is a wonderful opportunity for Market Cube to leverage our technology and expertise to help our partner to reduce operational burdens and to focus on growing its business.”

The Farnsworth Group is a full-service research firm serving manufacturers, retailers, wholesalers, hardware dealers and distributors in the building products, hardware, home improvement, lawn and garden industries. The Group’s proprietary online panel, Specpan, specializes in business-to-business panels. The Farnsworth Group is headquartered in Indianapolis, IN. Learn more at

Market Cube is an online sample and research operations, panel services, and technology services company that owns proprietary panels with millions of respondents worldwide. Market Cube is headquartered in Charleston, SC. Learn more at